The Merrie Monarch Festival is an iconic event that brings together the rich cultural heritage of Hilo and showcases the artistry of hula. While the festival brings joy and excitement to the community, it's not uncommon for small businesses in Hilo to experience a dip in sales and foot traffic once the festival concludes.

In this blog, we will address the post-Merrie Monarch blues that small businesses in Hilo often face and explore strategies to bounce back and thrive.

UNDERSTANDING THE POST-FESTIVAL SLUMP

The end of the Merrie Monarch Festival often results in a sudden decrease in customer activity for Hilo's small businesses. The departure of tourists and the return of locals to their routine lifestyles can lead to a significant reduction in revenue. This seasonal fluctuation challenges businesses to find ways to maintain a steady flow of customers even after the festival's conclusion.

EMBRACING INNOVATION: ADAPTING TO CHANGING TIMES

While the Merrie Monarch Festival primarily attracts tourists, it's essential for businesses to engage the local community to sustain themselves year-round. Initiatives like hosting community events, offering local resident discounts, or launching loyalty programs can help businesses maintain a robust customer base. By strengthening community ties, businesses not only enhance their local support but also build a network that can weather seasonal ebbs and flows.

SHOWCASING UNIQUE OFFERINGS AND AUTHENTICITY

Hilo's rich culture and unique offerings provide a fertile ground for businesses to differentiate themselves. By collaborating with local artisans, integrating traditional elements into their branding, or offering workshops that celebrate local culture, businesses can highlight their authenticity and appeal to a broader audience. These efforts can turn the post-Merrie Monarch period into a showcase for what makes Hilo unique.

LEVERAGING DIGITAL MARKETING AND ONLINE PRESENCE

In today’s digital age, an effective online presence is crucial for overcoming post-festival blues. Utilizing digital marketing strategies such as targeted social media campaigns, search engine optimization, and engaging online content can help businesses reach a wider audience. Digital tools not only allow businesses to promote their offerings but also to connect with customers on a more personal level, fostering loyalty and repeat business.

CASE STUDY: MANAOLA’S POST-MERRIE MONARCH STRATEGY

A practical example of post-festival planning comes from Manaola’s Director of Retail, Cassandra Evans, who shared on the "All Things Change" podcast how their business extends the Merrie Monarch's momentum. By planning year-round activities and maintaining an active social media presence, Manaola manages to keep the festival spirit alive and thriving, encouraging continuous customer engagement. Don't miss out—tune in now to explore the dynamic intersection of culture, commerce, and community at the Merrie Monarch festival! Listen to our podcast here.

Although the post-Merrie Monarch blues can pose significant challenges, they also offer small businesses in Hilo an opportunity to reassess and strengthen their operations. By embracing innovation, engaging the local community, showcasing their unique cultural offerings, and leveraging digital marketing, businesses can transform this challenging time into a period of growth and success. Let’s use this post-Merrie Monarch period as a stepping stone to foster resilience and prosperity in Hilo's vibrant community of small businesses.